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Product marketing

orange+lime does not deliver all marketing services. It restricts itself to only delivering product marketing services. In other words: everything deemed possible to help you promote and sell your (software) products.
Product marketing is a domain of expertise that has several sub domains like market analysis, product strategy, “product and sales readiness” and support of the (in)direct sales channels.

orange+lime offers a number of product marketing services:

  • marketing quick scan

  • market research

  • product positioning

  • meaningful and successful sales pitches

  • sales tools like whitepapers, customer cases, brochures etc

  • win/loss analysis and customer satisfaction surveys

  • broker between you and research analyst firms likes Gartner, Forrester, Ovum, Butler Group and ZapThink

  • interim product marketing.

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